Digital entertainment supplier Playson has officially announced a significant enhancement to its executive leadership team with the appointment of Ben Wood as its new Chief Commercial Officer (CCO). In this pivotal strategic role, Wood is tasked with spearheading the supplier’s global commercial strategy, with a specific mandate to expand the company’s presence across key regulated iGaming markets.
He succeeds Tamas Kusztos, who is stepping down from the position but will remain with the company temporarily to ensure a seamless transition of duties.
Wood brings a wealth of expertise to Playson, boasting over 15 years of high-level experience within the iGaming sector. His impressive resumé includes significant tenures at major industry players. Most recently, he served as the VP of iGaming Content Delivery and Managing Director for the Isle of Man at Bally’s Interactive.
Prior to that, Wood spent over a decade at Microgaming holding various senior commercial positions. His comprehensive background also includes providing strategic consulting services to Blueprint Gaming and assisting operators in navigating the launch of new market ventures.
throughout his distinguished career, Wood has demonstrated a keen ability to oversee complex commercial strategies, foster partnership development, and manage content delivery across diverse regulated jurisdictions. He is recognized for building strong, lasting relationships with operators and effectively managing internationally distributed commercial teams.
Playson has stated that Wood’s appointment is perfectly aligned with the company’s broader objective to widen its B2B footprint. The supplier is keen to accelerate the distribution of its acclaimed slot portfolio, capitalizing on its recent momentum as a top-ranking supplier in the prestigious Eilers & Krejcik / Fantini European rankings.
This leadership change represents a strategic step forward for Playson as it seeks to solidify its status among the top global suppliers. By leveraging Wood’s deep understanding of markets such as the UK, Spain, and Ontario, Playson aims to amplify its reach and deliver enhanced value to its partner network.
The company remains focused on maintaining its reputation for quality and creativity while aggressively pursuing growth in both established and emerging territories.
Ben Wood, CCO at Playson:
“Playson has built a fantastic reputation for quality, creativity, and reliability in iGaming. Their must-have content has stamped their own indelible mark in established and new markets alike. I’m thrilled to join the team at such an exciting time and look forward to contributing to the company’s continued growth across Europe and globally.”
Vsevolod Lapin, Deputy CEO of Playson:
“Ben’s experience and vision make him an excellent addition to our leadership team. His understanding of regulated markets and commercial strategy will be invaluable as we continue to expand and strengthen our relationships with key partners globally.”
Alex Ivshin, Strategic Advisor at Playson:
“Ben’s appointment marks an important step in Playson’s journey to solidify its standing among the top five suppliers globally. His expertise in regulated markets — particularly the UK, Spain, and Ontario — will help us amplify our reach and deliver even greater value to partners.”
