Last updated on June 30th, 2025
Caesars Entertainment has enlisted civil rights leader Rev. Al Sharpton to support its campaign to develop a casino in New York’s iconic Times Square.
This strategic move aims to strengthen community outreach and address public concerns as the bidding race intensifies for a limited number of downstate New York casino licenses.
The proposal, a collaboration between Caesars, Al Sharpton, SL Green Realty, and Jay-Z’s Roc Nation, envisions a luxury casino at 1515 Broadway in the heart of Manhattan.
The plan includes a strong emphasis on economic development, local job creation, and support for minority- and women-owned businesses.
Rev. Sharpton, known for his decades-long activism and leadership through the National Action Network, is expected to advocate for the community benefits of the project.
His involvement adds political and social weight to a bid that has received both enthusiasm and criticism.
Opponents of the Times Square casino cite concerns over congestion, increased crime, and disruption to the area’s cultural landscape.
In response, Caesars has promised a commitment to local hiring, robust security measures, and a focus on responsible gaming.
This endorsement from Rev. Sharpton could help tip public perception and boost the project’s credibility, especially among New York’s political and community leaders.
As competition heats up—with other bids in Queens, Coney Island, and Yonkers—Caesars’ efforts to build support are becoming more strategic.
The New York State Gaming Commission is expected to decide on license awards by early 2026.
