Today, Bazoom, a premier link building marketplace, and Ahrefs, the world’s leading SEO data suite, have announced a landmark partnership designed to solve this exact challenge.
Effective link building has long suffered from a critical disconnect: the drift between high-level strategy and on-the-ground execution. SEO professionals often struggle to translate analytical insights into tangible placements without sacrificing quality or control.
This collaboration marks a significant shift in the industry, bringing together Ahrefs’ unparalleled data intelligence with Bazoom’s execution capabilities. The goal is to empower SEOs to verify which links truly matter and then secure them efficiently, moving beyond surface-level metrics to focus on relevance and authority.
Mastering Link Authority in the Age of AI Search
The timing of this partnership is critical. As search engines increasingly integrate AI-driven systems, the criteria for evaluating trust, relevance, and authority are becoming stricter. Old approaches built solely on volume are rapidly becoming obsolete.
To kickstart this initiative, Bazoom and Ahrefs are hosting an exclusive webinar, “Comparing Link Authority: AI vs Search, and How to Win at Both.” Scheduled for Tuesday, January 20, at 10:00 CET, the session promises to be a practical, data-driven deep dive into the changing landscape of off-page SEO.
Attendees will gain direct access to experts Tamara from Bazoom and Constance from Ahrefs, who will break down how to adapt link building strategies for AI search engines. The session is designed to move beyond theory, offering actionable decisions that SEOs can implement immediately to safeguard their rankings in 2026 and beyond.
