German football powerhouse FC Bayern Munich has forged a significant new partnership with international online gaming brand Betano, Kaizen Gaming‘s top brand.
The three-year agreement, commencing with the 2025-26 season, will establish Betano as an official partner of the club, uniting a titan of European football with a rapidly expanding force in the global sports industry.
This collaboration is a landmark for both entities. For FC Bayern, a club with an unparalleled history of success, including a record 34 national titles, 20 domestic cups, and six UEFA Champions League trophies, the partnership aligns with its status as a global brand.
The Munich-based club, known for its historic treble-winning seasons and a legacy of legendary players, continues to build its commercial strength through strategic alliances.
Michael Diederich, FC Bayern Executive Vice Chairman, commented:
Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. Theystand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide.
Betano, owned by Kaizen Gaming, has systematically grown its presence in the football world. Its portfolio is impressive, featuring partnerships with top-tier clubs such as Aston Villa in the Premier League, and Portuguese giants FC Porto and Sporting CP.
The brand’s influence also extends to major international competitions, holding sponsorship rights for the UEFA Europa League, UEFA Conference League, and the ongoing FIFA Club World Cup 2025.
Michael Diederich, FC Bayern Executive Vice Chairman, commented:
We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge.
The new accord with FC Bayern represents a pinnacle in Betano’s strategy, associating its name with one of the most decorated and recognized football clubs worldwide.
This move strategically places Betano alongside a history of consistent excellence and sporting integrity, promising to enhance its global visibility as it engages with FC Bayern’s immense international fanbase.
Julio Iglesias, Kaizen Gaming Chief Commercial Officer, added:
Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally.
The partnership signals a powerful synergy between a legacy of footballing greatness and a modern leader in the digital sports and gaming arena.
