Performance marketing and iGaming specialist KeyAffiliates has announced the appointment of Michal Kaczor as its new Head of Affiliates. After spending nearly four years working on the operator side of the industry, Kaczor is shifting perspectives to drive traffic acquisition, media buying, and strategic partnerships.
Shifting from operator side to affiliate leadership
Bringing nearly four years of valuable operator-side experience to his new position, Michal Kaczor is set to expand KeyAffiliates’ capabilities in traffic management and performance marketing. In his role as Head of Affiliates, Kaczor will focus on buying and selling traffic while forging strong collaborative partnerships throughout the global iGaming ecosystem.
Expressing enthusiasm for the career transition, Kaczor highlighted the opportunity to view the industry from a fresh perspective and reconnect with familiar peers while meeting new industry professionals.
Executive commentary
Announcing his appointment on professional networking platforms, Michal Kaczor stated:
“New chapter incoming. After almost 4 years working on the operator side, I’m excited to switch things up and experience the industry from a different perspective!”
Kaczor added:
“Happy to share that I’ve joined KeyAffiliates as Head of Affiliates, focusing on buying and selling traffic and building great partnerships across the iGaming space. Looking forward to catching up with familiar faces, meeting new people, and seeing what we can achieve together.”
