WBC Cruiserweight Icon Commits to Full Live Tour Schedule and Exclusive Online Events Across Remainder of 2026
Online card room PartyPoker has officially finalized an ambassadorial sponsorship agreement with former WBC Cruiserweight World Champion Tony Bellew for the remainder of the 2026 season. The high-profile signing strengthens the brand’s growing roster of mainstream sports ambassadors while reinforcing its ongoing commercial campaign to introduce poker to a wider global audience.
As one of Britain’s most recognizable sporting personalities, Bellew will assume an active public role across both PartyPoker’s live event tour circuits and its digital poker platforms.
Birmingham Appearance Anchors Year-Long Roster Role
The formalization of the contract follows a successful appearance by Bellew at the PartyPoker Tour Birmingham festival earlier this year. During the event, the former cruiserweight champion spent extensive time interacting with grassroots players and immersing himself in the local tournament environment. Following that initial positive experience, Bellew will now step into a formalized role as a core recurring face across all remaining live regional stops.
Tony Bellew expressed his enthusiasm for joining the team’s official roster:
“I had such a great time at the PartyPoker Tour Birmingham. The atmosphere, the people and the passion for the game were incredible. I’m really excited to be joining the PartyPoker team for the rest of the year, getting involved at the live events, meeting players and seeing where the cards take me.”
Live Event Schedule and Player Challenge Formats
As a central component of his brand responsibilities, Bellew is scheduled to attend every remaining stop on the PartyPoker Tour throughout the remainder of the 2026 calendar. This multi-city tour framework gives players direct avenues to compete against the champion in a live setting.
The remaining 2026 live tour destinations include the following stops:
- London – July
- Glasgow – August
- Cork – November
- London – December
Alongside these four live festival stops, PartyPoker will deploy a series of exclusive online events. These digital tracking tournaments will feature specialized promotional opportunities for online players to take on Bellew head-to-head at the virtual tables from any location.
