Leading content provider Blueprint Gaming has significantly expanded its European footprint by securing a new partnership with Veikkaus, Finland’s state-owned lottery and gambling operator.
As a result of the agreement, Blueprint’s entire portfolio of online slot games is now available to Veikkaus’s extensive player base across the country.
The integration provides Finnish players with access to some of Blueprint’s most popular and recognizable titles.
This includes major branded slots such as Rick and Morty™: Strike Back, The Flintstones™, and ted™ Afterparty, as well as the developer’s iconic King Kong and Fishin’ Frenzy game franchises.
Veikkaus, a state-owned organization with a strong focus on responsible gaming, holds the exclusive right to operate all gambling content in Finland, spanning lottery, casino, and sports betting.
For Veikkaus, the partnership elevates its diverse gaming portfolio by incorporating a library known for its vibrant visuals, immersive gameplay, and proven retention-focused mechanics.
For Blueprint Gaming, this latest agreement is a key strategic milestone. It underlines the company’s ambition to continue expanding its global presence in the industry’s most progressive regulated markets, bringing its ever-growing content library to a new and significant audience.
The collaboration with Finland’s national operator reinforces the position of Blueprint Gaming as a leading supplier across the continent and demonstrates its continued success in forging partnerships with respected, state-run entities.
The move is set to deliver Blueprint’s innovative content to a fresh wave of players, further solidifying its market share in Northern Europe.
The agreement underscores the developer’s commitment to growth within regulated jurisdictions, partnering with operators that share its values of quality and responsible gaming.
Samuel Haggblom, Director of Key Accounts at Blueprint Gaming™, said:
We are thrilled to join forces with Veikkaus, one of Europe’s most respected and responsible state-owned operators, in a move that significantly strengthens our presence across the continent. Finland continues to stand as an exciting opportunity for Blueprint, and through this collaboration, we are bringing our market-leading portfolio, from much-loved franchises to our latest innovations, to a whole new audience of players.
