155.io, the innovative live content studio specializing in mobile-first gaming, has officially launched in Africa through an exclusive content partnership with the leading operator, Betika.
This strategic agreement will introduce 155.io’s unique portfolio of 24/7 real-world games to players across the continent for the first time, marking a significant milestone in the studio’s global expansion and bringing a new form of entertainment to the African market.
At the core of 155.io’s offering is a collection of games that are broadcast live directly from the provider’s expansive 10,000-square-foot warehouse studio.
Unlike traditional online games, these experiences are built around real-world mechanics and are meticulously designed for vertical mobile viewing.
The current portfolio available to Betika players includes popular titles such as Marbles.io and Stairpong.io, which have already garnered attention for their engaging and tangible gameplay.
All of the studio’s games are filmed and streamed live, ensuring a transparent and authentic experience for the end-user.
The partnership also features the debut of 155.io’s latest creation, Ducks.io. This quirky and captivating game is centered around a real-life lazy river built inside the studio, where eight distinct and branded rubber ducks race to a finish line.
To add a layer of humor and personality, the competitor lineup includes bespoke characters, such as a duck resembling Donald Trump, with promises of more notorious figures to be added in the future.
By joining forces with Betika, 155.io is poised to capture a significant audience in Africa with its novel approach to live, mobile-centric gaming, offering an unconventional and highly entertaining alternative to traditional betting products.
Sam Jones, Founder and CEO of 155.io, commented:
Africa represents a huge opportunity for 155.io, with its mobile-first generation and increasing demand for social, entertaining content with a fresh twist. Betika is the perfect partner for our debut in the region, on the back of its reach and true understanding of local markets. Together, we’re bringing 24/7 real-world gaming chaos to a whole new audience.
Peter Stagles, Betika’s Chief Product Officer, said:
Adding 155.io’s chaotic content to our portfolio will instantly enhance our offering and give our African audience something truly fresh to enjoy. Their innovative game line-up perfectly complements our focus on delivering exceptional experiences for our players. We look forward to growing together across Africa and driving the gaming evolution for the next generation.
