Blask, a prominent analytics firm in the iGaming sector, has officially announced the launch of the Blask Awards.
This initiative marks a significant departure from traditional industry accolades by establishing the market’s first award program where laureates are determined entirely through transparent data. By relying solely on objective metrics, Blask aims to eliminate the subjectivity inherent in jury panels and public voting systems.
The inaugural edition of the awards will feature 21 distinct nominations, with winners identified individually for each country.
This granular approach ensures that operators, providers, and games are recognized for their tangible performance on both regional and national levels throughout 2025.
The selection process is underpinned by actionable benchmarks created, collected, and analyzed within Blask’s comprehensive ecosystem.
To ensure complete objectivity, specific categories are tied to precise performance indicators tracked by the platform. Key award criteria include:
- Top CEB Performer: This title will be awarded to the brand achieving the highest Competitive Earning Baseline (CEB).
- Acquisition Power King: The brand demonstrating the strongest Acquisition Power Score (APS) will claim this crown.
- Fastest Growing Brand: Companies showing the highest year-over-year growth in Brand Accumulated Power (BAP) will receive this recognition.
- Game Visibility Champions: Games that showcase the strongest presence across casino lobbies, as measured by the Game Visibility Rank (GVR), will earn this distinction.
The full list of nominations is available here – Blask Awards 2025.
The winners of Blask Awards are scheduled to be announced on January 26, 2026. In a nod to the company’s technological focus, each recipient will receive a unique NFT Award Token to verify and showcase their achievement. This new format promises to bring a level of predictability and measurable objectivity to industry recognition that has previously been elusive.
Max Tesla, CEO of Blask:
“As one of the most competitive global industries, iGaming needs transparency more than ever. This is exactly what Blask – and the Blask Awards – deliver. By relying on a clear, metric-based methodology, we bring measurable objectivity and, to some extent, predictability into the market. We believe this marks an important step for the entire industry, and we’re proud to be at the forefront of this change.”
