The global betting and iGaming industry converged to celebrate a night of unparalleled excellence as the SBC Awards 2025 unveiled its full roster of winners.
The prestigious ceremony recognized a vast array of companies, teams, and individuals who have demonstrated exceptional innovation, leadership, and success throughout the past year, showcasing the depth and dynamism of the entire sector.
Ladies and Gentleman, the winners of the SBC Awards 2025:
Top Operator and Leadership Awards
Kaizen Gaming secured a major win as Sportsbook Operator of the Year and Operator of the Year – Large, affirming its market dominance. Betsson Group was honored as Casino Operator of the Year, while Top Bet took home Operator of the Year – Small. The distinguished Leader of the Year award saw a tie, presented jointly to Vigen Badalyan of BetConstruct and Natalia Nogues of Control F5. SOFTSWISS was celebrated as Employer of the Year, recognizing its commitment to its workforce.
Leading Suppliers and Developers
In the supplier categories, FIRST – Best in Sports won Sportsbook Supplier of the Year. BetConstruct also earned accolades as White Label Supplier of the Year. GR8 Tech was named Platform Provider of the Year, Alea secured Aggregator of the Year, and EveryMatrix won Multi-Channel Supplier.
Casino content creators were heavily recognized: Pragmatic Play won Casino / Slots Developer of the Year – Large, BGaming took the Medium category, and Kendoo was victorious in the Small category. SPRIBE’s immersive title secured Crash Game of the Year. In live products, Playtech was honored as Live Casino Supplier and FeedConstructwon Live Betting Product. Inspired Entertainment, Inc. was awarded Virtual Sports Supplier, while BETBY was named Esports Supplier of the Year.
Innovation, Data, and Rising Stars
Innovation was a recurring theme, with EvoPlay winning Industry Innovation of the Year. Soft2Bet was lauded for Innovation in Casino Entertainment, Wazdan for Innovation in Mobile, and Novibet for Innovation in Casino & Gaming Entertainment. Payhound received Payment Innovation of the Year, complementing Nuvei’s win for Payment Solution of the Year.
Data and compliance were also at the forefront: Sportradar secured both Sports Data Product and Land-Based Betting & Gaming Product, while GeoComply won Fraud & Compliance Solution of the Year.
The industry’s future talent was highlighted by Boomerang Partners as Rising Star in Sports Betting, BetMGM Europe as Rising Star in Casino, Blask for Rising Star in Casino Innovation / Software, and DATA.BET for Rising Star in Sports Betting Innovation / Software.
Marketing and Social Responsibility
For marketing excellence, 1xBet won Marketing Campaign of the Year (Operator). Optimove had a successful night, winning both Marketing & Services Provider of the Year and Acquisition & Retention Partner. Finally, EveryMatrix was honored with the Socially Responsible Initiative of the Year, underscoring the industry’s commitment to safer gambling.
The evening celebrated not only commercial success but also the critical importance of innovation, social responsibility, and the talented individuals who drive the sector forward. As the industry continues to evolve, the achievements honored here set a benchmark for excellence and point towards a future defined by collaboration, technological advancement, and a steadfast commitment to the player experience.
