iGaming solutions provider GR8 Tech has announced a significant strategic move to bolster its presence in the Middle East and North Africa (MENA) region with the appointment of industry veteran Sarkis Basmajian.
In his new role, Basmajian will be responsible for leading the company’s operational expansion, developing new business opportunities, and cultivating strategic partnerships across this high-potential market.
This appointment is a clear indication of GR8 Tech’s commitment to establishing a strong foothold in the MENA region, which is increasingly being recognized for its growth prospects in the digital entertainment and gaming sectors.
Basmajian brings a wealth of experience and a deep understanding of the regional landscape, making him an ideal choice to spearhead this initiative.
Basmajian’s extensive career in the gaming and technology industries includes senior leadership roles where he successfully managed market entry strategies and drove commercial growth.
His expertise in navigating the unique cultural and regulatory nuances of the MENA region will be invaluable to GR8 Tech as it looks to introduce its comprehensive suite of iGaming solutions to new clients.
The company offers a range of products, including a high-performance platform, sports betting solutions, and casino management tools, all of which can be tailored to meet the specific needs of operators in emerging markets.
Basmajian’s immediate focus will be on building a local team and establishing relationships with key stakeholders in the region.
GR8 Tech’s expansion into MENA is a logical next step in its global growth strategy. The company has identified the region as a key area for future development, driven by a young, tech-savvy population and increasing investment in digital infrastructure.
By appointing a respected leader like Sarkis Basmajian, GR8 Tech is signalling to the market that it is serious about making a long-term commitment to the region.
This move is expected to accelerate the company’s growth trajectory and position it as a leading B2B solutions provider for gaming operators looking to enter or expand their presence in the Middle East and North Africa.
