Game Studio Expands European Footprint Through Collaboration with Grand Casino Luzern’s Online Brand
RubyPlay has officially entered the Swiss market for the first time through a strategic partnership with mycasino, operated by Grand Casino Luzern. Under the terms of the agreement, mycasino will integrate a curated selection of popular RubyPlay titles, including Diamond Explosion® 7s SE, Book of Riches Deluxe Chapter 2, Immortal Ways® Cleopatra, Go High® Panda, and Elephant Stampede SE. Additionally, games from Koala Games are scheduled for release in a subsequent phase of the collaboration.
Executive Commentary
Dima Reiderman, CCO at RubyPlay, stated:
“Entering Switzerland represents an important step for RubyPlay as we continue to strengthen our presence across Europe’s most established regulated markets, where quality, compliance and long-term partnerships are fundamental to success. Our ambition is to become a trusted partner for operators in the country, building long-term collaborations where we can support brands with a broader offering of games, engagement tools, and innovation that drives sustainable growth. Partnering with mycasino by Grand Casino Luzern gives us a strong foundation to establish our market position. As one of the country’s leading online casino brands, it provides the ideal platform and partner for this next phase of growth, and we see significant potential to deepen the relationship over time as we continue to introduce our games to local players.”
Wolfgang Bliem, CEO at Grand Casino Luzern, added:
“We were looking for a partner that could bring something new to our content offering while also giving us room to build over time. RubyPlay’s initial game selection, combined with the breadth of its wider studio ecosystem, gives us exactly that. We are pleased to introduce the titles to our players and look forward to developing the partnership further.”
Moving forward, both RubyPlay and mycasino by Grand Casino Luzern intend to build upon this initial rollout, expanding their collaborative efforts as additional titles from the wider studio ecosystem are introduced to the Swiss digital gaming audience.
