Bringing Studio Content to Brazilian Players
iGaming content and engagement tool provider RubyPlay has expanded its existing partnership with tier-one operator bet365 into Brazil, broadening its footprint in the country’s regulated market. Following their previous collaboration in Spain, this rollout gives bet365 players in Brazil direct access to a diverse selection of localized titles from both RubyPlay Studio and Koala Games.
The newly integrated portfolio features popular RubyPlay titles such as Brilliant Gems, Gummy Giga Match®, and Go High® Panda, alongside Koala Games releases including Voltage Blitz® Rapid and Voltage Blitz® Vortex. Through RubyPlay’s studio-based ecosystem, operators can access a wide spectrum of specialized content through a single integration.
Executive Perspectives
Dima Reiderman, CCO at RubyPlay, commented:
“Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognised as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration. What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof.”
A spokesperson at bet365 added:
“This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil. The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”
