Expanding sportsbook capabilities in Africa
Sportsbook solution provider DATA.BET has signed a strategic partnership with digital entertainment platform SportsDey to deploy its full iFrame sportsbook solution across the African market. Otto Bonning, Head of Sales at DATA.BET, and Ajimuda Timilehin, Head of Marketing at SportsDey, announced the collaboration, which provides the platform with advanced trading and risk management infrastructure.
The cooperation equips SportsDey with depth and flexibility to grow its sports offering in Africa without the need to build independent trading and risk infrastructure. SportsDey is already live with DATA.BET’s full iFrame sportsbook, which includes Managed Trading Services (MTS) for 24/7 odds and risk management. The Single Page Application offers high-level customization capabilities, allowing the client to tailor visual elements to its brand identity requirements.
The deployed service covers esports, classic sports, and virtual sports across 100+ disciplines, 3,000+ betting markets, and 100,000 events per month, backed by 90%+ market uptime. Furthermore, the integration incorporates a Bet Builder enabling users to combine selections from a single match, alongside interactive widgets, such as Pitch Tracker, Scoreboards, and Sports Widgets backed by Genius Sports, that bring live match data directly into the operator’s environment. SportsDey also gains access to interactive engagement features including Hot Bundles, Bet Boost, and Picture-in-Picture.
Executive commentary
Commenting on the partnership, Otto Bonning, Head of Sales at DATA.BET, stated:
“Working with SportsDey reflects our approach to expand our offering in the African market. We’re very excited about this opportunity which includes our full solution from trading to the user-facing experience.”
Ajimuda Timilehin, Head of Marketing at SportsDey / Halla Gaming Ltd., added:
“We are excited to partner with DATA.BET and to explore the opportunities this collaboration creates for SportsDey and our growing community of sports fans. DATA.BET’s technology and expertise in sports data will complement our vision of delivering engaging and innovative sports experiences to our users. We look forward to building a strong and mutually beneficial partnership together.”
