EveryMatrix and Betcenter: Displacing Legacy System to Power Tier-1 Operator’s Online and Retail Sportsbook
iGaming software provider EveryMatrix has finalized an extensive omnichannel platform agreement with Belgian sports betting brand Betcenter, a subsidiary of the Merkur Group. Under the terms of the migration contract, EveryMatrix will replace Betcenter’s proprietary in-house legacy software with its complete technical stack across the operator’s entire digital and retail landscape.
The technical transition incorporates a modernized front-end interface deployed across both online verticals and a high-volume land-based network, expanding EveryMatrix’s market footprint within the highly regulated Belgian jurisdiction.
Technical Displacement and Retail Infrastructure Scope
The platform migration represents a core structural transformation for Betcenter, which commands a resilient market share position within the Belgian sports betting sector. EveryMatrix will take full operational custody of the licensee’s data pipelines, replacing outdated legacy frameworks with its modular sportsbook architecture. The solution is engineered to deliver a uniform interface across web, mobile, and physical betting hardware.
The retail infrastructure included in the technical overhaul encompasses a substantial land-based operation. EveryMatrix’s software will power betting environments across more than 50 dedicated land-based shops, managing terminal software execution for 600 full Self Service Betting Terminals (SSBTs) alongside 300 compact SSBT-light configurations. The deployment aims to standardize risk management frameworks and content delivery feeds across all physical and online customer touchpoints.
This transaction follows an omnichannel agreement finalized with Merkur Group’s Cashpoint brand, which integrated EveryMatrix software across its Danish digital platforms and more than 1,000 sports betting terminals distributed throughout 230 retail locations.
Corporate Strategy and Institutional Collaboration
The expansion highlights an accelerating trend among tier-1 European gambling conglomerates to decommission legacy architectures in favor of specialized, third-party modular suppliers to defend and scale their compliance postures in tightly regulated jurisdictions.
Ebbe Groes, Group Co-CEO & Co-Founder at EveryMatrix, emphasized the operational velocity of the group’s relationship with Merkur:
“To be able to extend our partnership with Merkur Group in Belgium so soon after agreeing to work with its Cashpoint brand in Denmark is something you rarely see in our industry. There has been, and continues to, be an enormous amount of hard work put into both making and delivering these deals on both sides so I’d like to thank the Merkur Group and my own internal EveryMatrix teams for making this a reality.”
Mathias Dahms, Managing Director of the Sports Betting Division at Merkur Group, noted that outsourcing core platform responsibilities would allow the operator to sharpen its competitive focus:
“We have learned to regard EveryMatrix as a reliable and competent partner and look forward to taking the next step with them on this challenging project in Belgium. Through this partnership, we will consolidate our market-leading position in Belgium and further expand it with new products.”
