Bragg Gaming Group, a leading B2B iGaming content and technology provider, has announced a new partnership with Hard Rock Digital that will see the creation of exclusive online casino games for the operator’s top-tier platform in New Jersey.
This collaboration marks a major expansion of Bragg’s ongoing collaboration with Hard Rock Digital, as the company currently supplies Hard Rock Bet with content from both its in-house studios, Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic, as well as games from its network of partner studios.
By creating bespoke, exclusive titles, this collaboration is set to boost the growth of both companies in the U.S. market.
The first batch of these tailor-made games by Bragg is expected to launch in New Jersey, one of the most competitive and lucrative iGaming markets in the US.
Moreover, depending on regulatory requirements, the exclusive titles are also expected to be introduced in other US states where Hard Rock Bet expands in the future.
Garrick Morris, SVP Commercial, U.S. & Canada for Bragg, said:
We are delighted to announce this new content development agreement with Hard Rock Digital, which reinforces our commitment to this partnership and offers us a new opportunity to showcase our game development expertise while bringing new, game-changing, exclusive experiences to Hard Rock Bet Casino’s customers. This enhanced partnership highlights our focus on growing our footprint as a key online casino supplier in the U.S.
Rich Criado, VP of Casino at Hard Rock Digital, commented:
We’re excited to strengthen our partnership with Bragg and collaborate with their talented team to create exclusive new experiences for our players. These upcoming games are designed to stand out among the over 2,900 titles already available on Hard Rock Bet Casino, and we can’t wait to bring them to our players.
This deal is very similar to Bragg’s earlier partnership with Caesars, which gave the operator access to develop exclusive casino content using Bragg’s in-house technology and game development infrastructure.
By entering this deal with Hard Rock Digital, Bragg once again confirms that the US is its fastest-growing market for 2025, highlighting the company’s commitment to delivering innovative and exclusive gaming experiences specifically created for US players.
