Strategic Collaboration Brings High-Frequency Content and Crash Games to Six Jurisdictions Through Digital and Retail Channels
GoldenRace has partnered with Bwinners to deploy its virtual gaming portfolio across multiple African markets, including Senegal, Sierra Leone, The Gambia, Lesotho, Zambia, and Zimbabwe. The collaboration leverages Bwinners’ established distribution footprint to deliver seamless access to high-demand virtual products across both online channels and land-based venues. Driven by rising mobile adoption and strong regional demand for rapid-play content, the initial rollout focuses heavily on high-frequency number titles, Crash games, and hybrid offerings such as Hit&Win Fortune Fighters.
Beyond a standard software integration, the partnership establishes a structured roadmap focused on execution, scale, and long-term performance, which includes:
- Enhancing content discovery: Fine-tuning platform UX so top-performing titles capture immediate player attention.
- Portfolio optimisation: Tailoring game parameters, frequencies, and features to local player preferences across each market.
- Geographic expansion: Solidifying presence in core territories while preparing infrastructure for further African expansion.
- Operational alignment: Maintaining proactive daily collaboration between technical and commercial teams to drive sustainable revenue.
Executive Insights
Martin Wachter, CEO and Founder of GoldenRace, commented on the alliance:
“Africa remains one of the most exciting, high-potential regions for virtual gaming, but success requires working with partners who truly understand regional dynamics. Bwinners has built an impressive distribution infrastructure across six diverse markets. By combining their local retail and digital reach with our tailored virtual content, we are establishing a strong foundation for long-term, scalable growth.”
Mr. Tzahi Asulin, CEO of Bwinners, added:
“Our target has always been to provide our players with the most engaging and reliable content on the market. GoldenRace’s virtual gaming portfolio fits our strategy perfectly. We are already seeing fantastic traction with titles like Fortune Fighters, along with high engagement across number and Crash games. Working alongside the GoldenRace team allows us to continually refine our offering and deliver a standout experience across all our markets.”
