Continuing Sportsbook Technology Delivery in the Spanish Market
Sportsbook and iGaming software provider Altenar has officially extended its long-term partnership with Gran Madrid | Casino Online, the flagship online betting brand operated by Gran Madrid. The renewed agreement ensures that Altenar will continue supplying its award-winning sportsbook technology tailored for the regulated Spanish market.
The extension builds upon a successful collaboration that supports the operator’s omni-channel strategy, seamlessly complementing its established retail sportsbook presence across physical casino venues. Driven by advanced trading capabilities, comprehensive market coverage, and localised features, the partnership has delivered strong commercial results, including a 21% year-on-year increase in sportsbook turnover during H1 2026 compared to H1 2025.
Executive Perspectives
Antonis Karakousis, Director of Operations at Altenar, commented:
“We are delighted to extend our partnership with Gran Madrid | Casino Online. Over the course of our collaboration, we have built a strong relationship based on trust, performance and a shared commitment to delivering an outstanding sportsbook experience for Spanish players. Spain remains one of Europe’s most mature regulated markets, and we are proud to continue supporting Gran Madrid I Casino Online with a sportsbook solution that combines flexibility, reliability and local expertise.”
José Félix Herreros, Country Manager at Gran Madrid, added:
“Renewing our partnership with Altenar reflects the success of our collaboration to date. Their technology, product innovation and understanding of regulated markets have consistently helped us strengthen our sportsbook offering and meet the expectations of our customers. We value Altenar’s ongoing support and commitment to our business, and we look forward to continuing to work together as we further develop our betting experience in the Spanish market.”
