
Digital Content Provider Secures Partnership with Lithuanian Basketball Club to Support New 1,400+ Sqm Studio Facility
Digital content provider ICONIC21 has signed an official sponsorship agreement with Lithuanian basketball club BC Rytas as it prepares to open a major new operational hub in Vilnius. The upcoming facility, scheduled for an official opening in the fourth quarter of 2026, will span more than 1,400 square metres of office and studio space across two floors, acting as a central hub for the company’s European operations and regional growth.
Recruitment for the Vilnius site is already underway, with open vacancies spanning game presenter and studio operations roles as the company taps into local talent. Under the terms of the sponsorship agreement, ICONIC21 branding will feature across club assets throughout the season, boosting local brand awareness and supporting ongoing recruitment efforts.
Executive Insights
Rokas Benetis, Country Manager at ICONIC21, commented on the partnership and local expansion:
“We are proud to support Rytas and proud to be growing in the same city.”