Content integration and market strategy
Content provider TaDa Gaming has reinforced its brand awareness across the regulated Belgian iGaming sector by partnering with tier one operator 777 be. The collaboration provides 777 be players with access to a curated selection of the supplier’s dice enabled B plus slots and trademarked game mechanics. Featured titles in the initial rollout include the TriLuck triple pots slot 3 Lightning Blitz, Fortune Garuda 500, Gold Mine Express, and Hit the Cash releases Joker Coins 2 Unlimited Fortune and Fortune Coins Unlimited Fortune.
TaDa brings extensive regulated market expertise to the partnership through multiple gaming licenses and an evolving glocalisation strategy that adapts content to local player preferences and statutory requirements. Licensed by the Belgian Gaming Commission, 777 be has established a strong player base since launching in 2011 as a flagship online and land based brand within leading Belgian gaming group Gaming1.
Executive commentary and stakeholder insights
Discussing the new agreement, Ray Lee, Director of Business Development at TaDa Gaming, stated:
“We are delighted to be onboard with a market leader like 777 be. This partnership provides us with another opportunity to demonstrate our successful localised content and responsible, player focused game development in a mature European jurisdiction.”
Charlene Renier, spokesperson for 777 be, added:
“At 777 be, we want to bring character to our offering, combining variety, creativity and a quality player experience. Responsible entertainment is part of that ambition and shapes how we approach our products and partnerships.”
Renier further noted:
“We look forward to working with TaDa to enrich our portfolio for the regulated Belgian market, with technical quality, regulatory compliance and player protection remaining central to our approach.”
