Integration of LuckyConnect API Delivers Over 6,000 Games and Riga-Broadcasted Live Dealers Ahead of 2026 World Cup
Live casino and content aggregation provider LuckyStreak has officially finalized a partnership agreement with SetantaBET, the gaming and sports betting division of sports media and entertainment business Setanta Sports.
The agreement will see SetantaBET integrate LuckyStreak’s premium portfolio of live dealer table games alongside its LuckyConnect aggregation service. This single integration grants the operator’s player base immediate access to live Roulette, Blackjack, and Baccarat, as well as over 6,000 classic casino slots and table games sourced from more than 60 leading global game developers.
Leveraging the Setanta Sports Entertainment Ecosystem
Founded in Tbilisi, Georgia, Setanta Sports has grown to become one of the most recognized sports broadcasters across Eastern Europe and Central Asia. The broadcaster delivers live sports content through traditional television channels and its proprietary over-the-top (OTT) streaming platform, holding broadcasting rights to many of the world’s premier sporting competitions.
SetantaBET combines sports betting and casino products with unique loyalty structures to convert this massive broadcasting audience into long-term active players.
Launch Partnership Operational Profile
| Stakeholder Organization | Primary Core Contribution | Strategic Partnership Objective |
| LuckyStreak | Proprietary live dealer games (Riga studio) and LuckyConnect aggregation services. | Support operator expansion across emerging and regulated markets with a scalable, single API. |
| SetantaBET | Sports betting and casino platform backed by the Setanta Sports media brand. | Build a next-generation betting and gaming brand using the parent broadcaster’s extensive regional reach. |
Enhanced Retention via the “GOAT CLUB” Loyalty Program
To differentiate itself, SetantaBET relies heavily on innovative customer engagement initiatives. A key driver of this strategy is the GOAT CLUB, SetantaBET’s proprietary loyalty program.
Available automatically to all verified accounts, the reward system converts standard player wagers into “Setanta Coins”. These loyalty coins can then be redeemed for guaranteed cashback across selected games on the platform. The program is divided into four progressive membership tiers: Bronze, Silver, Gold, and Platinum.
As players climb these tiers, they unlock increasingly valuable rewards, helping the operator build strong player retention that goes beyond traditional bonuses and promotional codes.
Executive Commentary: Scalability and Diverse Market Customization
The leaders of both companies emphasized the strategic timing of the deal, noting that a flexible, high-capacity casino lobby is essential for operators looking to capitalize on high sports traffic during major tournaments like the 2026 World Cup.
Ady Totah, CEO and Co-founder of LuckyStreak, commented:
“SetantaBET is a new and fast-growing operator backed by the strength, reach and reputation of the Setanta brand. Their ambitions for the business are clear, and through LuckyConnect and our live dealer portfolio, we’re giving their players access to a diverse portfolio of thousands of world-class games through a single integration, while equipping their team with the content, flexibility and scalability needed to support growth across multiple markets.
“Combined with our operational expertise and industry experience, we believe this creates a strong foundation for a successful long-term partnership. We’re proud that SetantaBET chose LuckyStreak as their launch content partner, and we look forward to helping the business realise its ambitions in the years ahead.”
Tamar Badashvili, CEO at SetantaBET, added:
“We are excited to partner with LuckyStreak and further strengthen SetantaBET’s casino offering. This collaboration allows us to expand our game portfolio with content from leading providers and deliver even more entertainment and choice to our players.”
