Chelsea FC has entered into a strategic multi-year partnership with Roobet that will see the leading crypto sportsbook and casino as its official regional betting partner in Latin America and Canada.
Through this collaboration, Roobet plans to enhance user engagement with exclusive promotions, tailored campaigns, and increased brand exposure across 32 key markets.
Additionally, this partnership will also tap into Chelsea’s fanbase in the region, leveraging digital, social, and logistical assets to drive even more interaction.
Anthony Brennan, Co-Founder and Head of Partnerships at Roobet, said:
Roobet is excited to partner with Chelsea FC and give Chelsea fans the opportunity to win money-can’t-buy experiences. Bringing the evolution of iGaming to the world in partnership with Chelsea will continue to elevate the unique experience that Roobet offers to our players.
Licensed by the Curaçao gaming authority, Roobet operates in multiple markets, including the Americas and Oceania. With a strong focus on Latin America—particularly Brazil—the company sees the region as a crucial area for expansion.
As part of the agreement, Roobet users will gain access to match tickets, VIP hospitality, and unique experiences, such as watching Chelsea’s first team train at the Cobham facility. Additionally, Chelsea players will also collaborate on exclusive content for Roobet.
Casper Stylsvig, Chief Revenue Officer at Chelsea FC, commented:
We are really pleased to welcome Roobet to the club as our Official Betting Partner and Regional Partner for Latin America and Canada. There is a huge passion for sport and entertainment across the 32 territories for the partnership, which gives the club and Roobet an incredible opportunity to drive significant growth and value through tailored content and exclusive offers for fans and users.
Regional betting partnerships have become increasingly popular among Premier League clubs, especially as they prepare for the self-imposed ban on front-of-shirt betting sponsorships, set to take effect after the 2025/26 season.
This latest deal follows Chelsea’s recent agreement with Betway, which became the club’s official European betting partner. Betway’s branding now features on LED advertising boards at Stamford Bridge during all home league and domestic cup matches.
