Leading sports betting and iGaming operator FanDuel has announced a major executive appointment, naming Megan Matlock as its new Senior Vice President of Marketing. The promotion places Matlock at the helm of the company comprehensive marketing strategies as FanDuel continues to expand its dominant market presence across North American regulated jurisdictions.
Driving brand strategy and customer acquisition across regulated markets
FanDuel has reinforced its commercial leadership team by elevating Megan Matlock to Senior Vice President of Marketing. In her new capacity, Matlock will direct the operator promotional campaigns, brand visibility efforts, and user acquisition funnels. As the North American sports betting and iGaming landscape becomes increasingly competitive, expert marketing leadership plays a critical role in maintaining customer loyalty and driving platform engagement.
Matlock brings extensive expertise to the position, positioning the operator to capitalize on upcoming sports seasons and expanding state-level regulatory launches.
Executive commentary
Announcing her new position on professional networking platforms, Megan Matlock stated:
“I’m happy to share that I’m starting a new position as Senior Vice President Marketing at FanDuel!”
