William Hill, the heritage sports betting brand owned by evoke (formerly 888 Holdings), has confirmed a significant strategic withdrawal from 13 international markets across Africa, Asia, and Latin America.
The decision aligns with evoke’s broader corporate strategy to streamline operations and concentrate resources on high-growth core territories such as the United Kingdom and Denmark.
According to an update on the operator’s closures page, William Hill will cease all online gambling activities in these jurisdictions starting December 2.
The affected African nations include Angola, Burkina Faso, Cameroon, the Democratic Republic of Congo, Kenya, Mozambique, Nigeria, the Republic of Congo, and Somalia. Outside of Africa, the operator is also exiting Bolivia, Nepal, Nicaragua, and Vietnam.
William Hill has outlined a strict timeline for the withdrawal of its services. Players in the affected regions have been advised that they have until January 5 of the coming year to withdraw any remaining funds from their accounts. After this deadline, login credentials will become invalid, and access to the platform will be permanently terminated.
This retrenchment reflects a wider industry trend where major operators are increasingly exiting “grey” or unregulated markets to focus on sustainable, regulated jurisdictions where they hold significant market share.
By exiting these peripheral markets, evoke aims to reduce operational complexity and regulatory risk, allowing the company to dedicate its capital and technology to strengthening the William Hill brand in its primary stronghold markets.
