Sonya Sverdlova New Head of Marketing at TRUE LABS

Sonya Sverdlova Joins TRUE LABS as Head of Marketing

by Dimitri Dimitrov Published on September 4, 2026

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Key Takeaways

⏱ 1 min read

New Leadership: — Sonya Sverdlova has joined TRUE LABS as Head of Marketing

Strategic Expansion — The appointment marks a new operational chapter and direction for the company

Core Focus — Sverdlova's marketing vision emphasizes a strong B2B foundation, streamlined communications, social media expansion, and polished product integration

Key Acknowledgments — Sverdlova thanked Sergey Glamazda for his trust and Dan Andrianov for building the company's foundational legacy

Industry Veteran Steps In to Lead New Strategic Direction and Revamp Brand Operations

TRUE LABS has appointed Sonya Sverdlova as its new Head of Marketing as the company embarks on a new strategic chapter. Bringing extensive industry expertise, Sverdlova steps into the role to spearhead a comprehensive revamp of the company’s marketing operations, communication channels, and brand presence.

In her new capacity, Sverdlova aims to build a robust marketing framework anchored by a strong B2B strategy, enhanced social media engagement, polished internal and external communications, and a tightly integrated product core. Her vision encompasses structured brand building, complete with exhibition highlights, curated merchandise details, and streamlined promotional workflows.

Sverdlova expressed enthusiasm for the new venture, extending gratitude to Sergey Glamazda for the opportunity and acknowledging Dan Andrianov for establishing a legendary company foundation.

“TRUE LABS is a project that has been on the market for a while, with a strong history and a lot of achievements behind it. But now the company is opening a new chapter and entering a new direction — and that’s where I come in!”