Former Virtus.pro and GameBeat Leader Takes Helm to Drive International Expansion and Product Innovation
iGaming supplier True Labs has officially announced the appointment of Sergey Glamazda as its new Chief Executive Officer. Following a recent company rebranding, Glamazda will spearhead True Labs’ strategic development, broaden its product portfolio, and strengthen its market presence across international jurisdictions.
Leadership Background and Industry Expertise
Glamazda brings extensive executive experience spanning esports, betting, and casino software development. Prior to joining True Labs, he spent over two years leading the Esports & Entertainment department at the PARI betting brand, where his responsibilities encompassed user acquisition, retention strategies, streamer marketing, media rights, and brand activations. Previously, he served as CEO of prominent esports organization Virtus.pro and held the CEO position at iGaming provider GameBeat.
During his tenure at GameBeat, Glamazda achieved notable operational milestones, including expanding distribution network partnerships to 350 active operators, upgrading the proprietary game engine to support cluster, gamble, and crash mechanics, increasing overall game production, and driving a 70% growth in monthly Gross Gaming Revenue (GGR) alongside establishing an operational office in Serbia.
Strategic Vision for True Labs
Commenting on his appointment, Sergey Glamazda outlined his vision for TRUE LABS:
“I’m joining TRUE LABS at a very important point of the brand’s lifepath and overall market situation. The market now needs tools that actually help operators make decisions: on retention, on partner segmentation, on how they engage players around big wins. My time at Virtus.pro and leading esports at PARI taught me to build products around the audience, not around metrics for their own sake. That’s the focus we’re bringing to TRUE LABS. Our analytics provide customers not just with numbers, but with actual solutions and insights that could help them boost their business. We have already begun – as of now we’ve released more than 19 slots YTD, grew 50% YoY basis with more to come with new modern slots, game content and customer promotion lobby.”
