Virtual Sports Leader Secures Key Regulatory Certification for Zero-Cost Streaming Technology
London-based video virtuals and instant-win games specialist Highlight Games Limited has officially announced that its proprietary game-delivery platform has successfully passed Italy’s rigorous ADM collaudo process. This technical certification, mandated by the Italian regulatory authority, clears the way for the company to deliver its market-leading virtual sports portfolio directly to operators through its own in-house software infrastructure.
Previously relying on third-party channels, the ADM certification represents a major operational milestone for Highlight Games, currently recognized as the top-performing virtual sports supplier in the Italian market. By deploying its own zero-cost streaming technology, the company secures complete end-to-end control over its product roadmap, delivery speeds, and operational overhead in its most vital jurisdiction.
Post-World Cup Roadmap: Spanish SOCCERBET Rollout
The first major product slated for deployment on the newly certified platform is Highlight’s popular Spanish SOCCERBET. Capitalizing on the post-World Cup football momentum, the product will debut across Italian retail betting shops before expanding to online and mobile operators.
Unlike traditional CGI virtual sports, SOCCERBET uses real-world, licensed archival footage, including highlights, goals, and match-deciding plays from LALIGA, to construct highly engaging, real-footage virtual betting events.
Platform Integration and Delivery Rollout
| Rollout Phase | Target Distribution Channel | Content & Technology Delivered |
| Phase 1 (Post-World Cup) | Italian Land-Based Retail Venues | Spanish SOCCERBET featuring archival LALIGA video highlights delivered via Highlight’s proprietary streaming platform. |
| Phase 2 (Subsequent Months) | Online & Mobile Operators | Seamless migration of existing Italian digital partners to the new, low-latency, zero-cost streaming infrastructure. |
Executive Commentary: End-to-End Roadmap Ownership
Securing direct platform certification allows Highlight Games to eliminate intermediary distribution fees, passing those savings directly to operator partners through its low-friction streaming framework.
Steven Holmes, CEO of Highlight Games, commented on the strategic importance of the ADM approval:
“This is a huge moment for Highlight as we bring our full video-based technology stack to the Italian market. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.
“Owning the technology end to end means we control our own roadmap, meaning faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now certified in Italy, we have everything in place to build on that momentum.”
