Real-Time Odds Comparison Tool Debuts Ahead of Glorious Goodwood 2026
Funteron Limited has launched ITV OddsFinder, a free companion app developed in partnership with ITV that enables sports fans to compare real-time odds from leading UK bookmakers in a single location. The product rollout is timed ahead of Glorious Goodwood 2026, supported by commercial advertising broadcasts during ITV’s racing coverage on ITV1 and ITV4.
The application aggregates real-time prices from a network of licensed UK bookmakers, displaying odds for every race broadcast on ITV in a unified view. Funteron noted that prices update continuously to reflect the active market conditions at the time of user inspection. The app is currently available for download on the App Store and Google Play, with a dedicated web version scheduled to follow shortly.
Executive Perspectives
Keith O’Loughlin, Executive Chairman at Funteron, commented:
“Funteron exists to give sports fans genuine choice and the confidence that they are seeing the best available price. ITV OddsFinder brings leading bookmakers together in one independent comparison, built around the live racing audience on ITV. ITV is the right anchor partner to set that standard.”
Mike Barrett, Controller of Agency & Client Sales at ITV, added:
“At ITV we’re constantly exploring new commercial opportunities around live sport, for the benefit of both our advertising partners and viewers. Building on Funteron’s experience in this area we are pleased to be launching ITV OddsFinder to give our viewers a streamlined experience when watching the racing they love.”
