Innovative Sportsbook Tool Eliminates Friction by Integrating Real-Time Odds and Markets Directly Inside the Video Stream
Tier 1 sportsbook provider BETBY has officially launched “Watch & Bet,” an advanced engagement feature designed to seamlessly merge live streaming and sports betting into a unified, interactive interface. The new tool allows players to follow live sporting action and place wagers simultaneously without navigating away from the video stream.
Integrated directly within BETBY’s sportsbook event pages, “Watch & Bet” surfaces selected live markets, dynamic odds, and key betting actions right alongside the broadcast when an official stream is opened. By eliminating the friction between watching an event and interacting with live markets, the feature creates an accelerated betting journey precisely when player engagement reaches its peak.
Flexible Video Controls and Multi-Vertical Support
The functionality is backed by a versatile video module that grants players total control over their viewing and betting environment:
- Customizable Layouts: The video stream can be freely repositioned across the screen, docked to the side for easier browsing of full market lists, or hidden entirely for users wishing to focus exclusively on betting.
- Cross-Device Adaptability: On desktop, streaming windows and betting controls sit side-by-side within the viewing area, while mobile users can keep the video visible while scrolling through markets and managing their Betslip.
- Broad Vertical Integration: The feature supports traditional sports, esports, and Betby Games, surfacing relevant live markets dynamically as the event progresses.
Data-Driven Impact on Player Engagement
BETBY’s internal research underscores the powerful commercial impact of live content integration. Data from a recent World Cup analysis revealed that players using brands offering live streaming generated 44.79% higher GGR per player, placed 24.30% more bets, and recorded a 32.53% higher average stake compared to players on platforms lacking streaming capabilities.
Commenting on the launch, Kirill Nekrasov, Head of Innovation and R&D at BETBY, stated:
“Live betting is nowadays one of the most engaging parts of the sportsbook experience, and Watch & Bet is designed to make that interaction feel much more immediate. By bringing the stream, markets and betting actions into the same environment, we are removing unnecessary steps from the player journey while giving operators another powerful way to maximise engagement around live events. The flexibility of the video experience also puts players in control of how they want to follow the action and interact with the sportsbook.”
