Leading B2B Sportsbook Provider Introduces Fast-Paced, High-Frequency Content Across Two Untapped Verticals to Drive 24/7 Player Engagement
BETBY, a leading provider of B2B sportsbook solutions, has expanded its award-winning proprietary esports feed, Betby Games, with the launch of two brand-new titles: ePadel Tennis and eSumo. Both releases represent industry-first additions to the supplier’s betting content portfolio, bringing distinctive formats with fast-paced, high-frequency cycles designed to maximize player retention and operator revenue worldwide.
Deep Dive into ePadel Tennis and eSumo
The new titles diversify the Betby Games lineup by merging one of the world’s fastest-growing racket sports with a traditional Japanese sporting icon. ePadel Tennis is built specifically around padel, featuring a single-set format across one tournament that produces over 2,000 events per month. Designed to reflect the high intensity of the physical sport, it offers ultra-fast matches, more than 15 betting markets, zero-second bet acceptance, and instant settlement.
Meanwhile, eSumo draws inspiration from traditional Japanese sumo wrestling. Each match comprises 10 action-packed rounds, delivering roughly 18,000 events per month. The lightning-fast format enables users to wager on both overall match winners and individual round outcomes, making it accessible for combat sports fans.
Kirill Nekrasov, Head of Innovation & R&D at BETBY, commented:
“Creating original content has always been central to the vision behind Betby Games, and ePadel Tennis and eSumo are two clear examples of how we continue to introduce new sports and formats to the betting industry. Padel is one of the fastest-growing sports worldwide, and ePadel Tennis gives operators the opportunity to offer dedicated, high-frequency content built specifically around its growing audience. When it comes to eSumo, it brings an entirely different dynamic, transforming one of Japan’s most iconic sports into a fast, clear and engaging betting experience. Both titles strengthen the variety of our portfolio while giving operators a constant stream of unique content designed to keep players engaged 24/7.”
With these additions, the Betby Games portfolio now exceeds 40 specialized titles, reinforcing its market standing as an innovative proprietary esports feed.
