Leading sports betting and gaming operator Entain has announced a significant product overhaul, rolling out a new series of advanced features for its sportsbook platforms across the key markets of the United Kingdom, United States, and Brazil.
The comprehensive upgrades are designed to enhance the player experience and solidify the company’s competitive position in the global market.
The new features include a wide range of improvements aimed at delivering a more engaging and user-friendly betting experience.
Among the key developments are faster withdrawal processing, a next-generation BetBuilder tool, and the introduction oflive same-game parlays, allowing for more dynamic in-play betting options.
The update also brings substantial app performance upgrades to ensure a smoother and more reliable service, alongside a variety of localized features specifically tailored to meet the unique demands and preferences of customers in each respective market.
Key Highlights of Recent Innovations
- Enhanced Speed and Reliability: Site and app performance have been significantly improved, with 90% of withdrawals now processed within one minute, delivering a faster, more frictionless experience for customers.
- Next-Generation BetBuilder: Entain’s proprietary Football BetBuilder has driven an 80% increase in pre-match turnover and doubled its share of turnover to 12% in markets where it’s available. The launch of In-Play BetBuilder now allows customers to build bets during live games, with real-time tracking powered by Opta data.
- Live Same-Game Parlays in the US: Through BetMGM and in partnership with Angstrom, Entain has launched live same-game parlays for MLB and NFL, with NBA to follow. BetMGM’s latest app is its most responsive yet, with Live Player Props being released, real-time bet tracking on Apple devices, in-app research tools, and cash-out functionality during games.
- Quacca Bar for Ladbrokes and Coral: A game-changing feature enabling customers to build, edit, and place multiples and BetBuilder bets without leaving the app. Adoption has surged, with over 60% of bets now placed via the Quacca Bar.
- Localized Features in Brazil: Entain has introduced Fantasy Markets, AccaBoost, in-play football BetBuilder and Stats Pro, an integrated Stats hub giving customers deeper insights (including stats like xG) as well as live tracking to show how their bet is progressing.
- Gaming Expansion: Entain continues to release 150 new games monthly, with 20% as early-access or exclusive titles, while its rewards system has seen 40 million coins redeemed to date.
In its official announcement, the company stated that these developments underscore its ongoing strategic focus on providing a superior and customized product for its global customer base.
Commitment to delivering the most engaging, seamless and localised experiences for customers worldwide.
Satty Bhens, Chief Technology Officer at Entain, elaborated on the company’s product strategy, highlighting that these upgrades are just the beginning of a new phase of innovation.
Our sportsbook product has never been stronger. We’ve closed the gap and are now pivoting from catching up to going beyond. From live single-game parlays in the US to in-play BetBuilders in Europe and Brazil, we’re upgrading player experiences while modernising our trading back office. This is just the beginning of what we can achieve as we continue to lead the industry in product innovation.
