Esteemed slot developer Endorphina has announced a major strategic expansion with the debut of Klikz, a new, standalone brand dedicated to producing crash and instant games.
The move signals a pivotal new direction in the company’s history and a significant development within the broader iGaming landscape. The creation of Klikz is designed to diversify Endorphina’s product portfolio and engage an entirely new player demographic.
Endorphina has cemented its status as a premier provider in online entertainment through its innovative slot titles and a development philosophy centered on the player experience.
For several years, the company has prioritized innovation, demonstrating a clear ambition to create unforgettable gaming moments for a global audience. The launch of Klikz represents a continuation of this drive, raising the standard of game development by offering a fresh and dynamic product line for a completely different market segment.
While the prevailing trend in slot development leans toward more sophisticated visual designs and complex mechanics, the appeal of crash and instant games lies in their simplicity.
Klikz is positioned as a next-generation iGaming brand that specializes in Instant Win and Crash-style games, focusing on delivering exciting mechanics, visually striking designs, and scalable gaming solutions. The allure of Klikz games is found in their direct, fast-paced nature, which makes them accessible and enjoyable for every type of player.
With the launch of Klikz, players will be introduced to titles such as:
- AceX – A high-octane crash game with an ascending multiplier. It incorporates a provably fair algorithm, multiplayer betting in real-time, and is optimized for seamless mobile play, with options for branded planes and custom skins.
- DiceX – An Instant Win game of pure probability featuring a simple and intuitive interface, adjustable volatility, and extremely fast rounds to ensure high player engagement. Victory in DiceX is achieved when the dice roll falls within the player’s chosen range.
- Tower of Squeaks – A strategic Instant Win game where players must manage risk to achieve rewards. Players win by successfully climbing a tower, selecting a safe tile on each level. The game fosters high retention through its addictive “one more try” gameplay and an adjustable difficulty setting.
Artyom Moskvin, COO of Endorphina, said:
“Slots will always be at the heart of Endorphina, but Klikz is our way to play in a new arena. Crash and instant games are simple, quick, and engaging — and we know that’s exactly what a lot of players are looking for today. With Klikz, we’re opening the door to a whole new audience and showing that Endorphina can innovate far beyond slots.
Through the introduction of Klikz, Endorphina plans to connect with a distinct audience and broaden its footprint in the dynamic iGaming sector. The standout feature of Klikz instant games is their ability to provide immediate gratification with minimal wait times, constant action, and the potential for substantial wins.
All Klikz titles are developed with a mobile-first approach and are engineered for high replayability, boasting strong RTP and excellent session stickiness.
