There are a number of statistics showing Côte d’Ivoire’s flourishing betting market; however, one point that is not being spoken about enough is that most of this activity is taking place on smartphones. To elaborate, as of Q1 (March) of this year, Côte d’Ivoire had 40.9 million active mobile internet subscriptions, up 15.2% since 2025.
Capitalizing on this ripe and fertile ground, betting giant Bet360, run by Noventis SAS, formally announced this month that it had gone live in the country (after having secured a license issued by LONACI, the nation’s regulatory body overseeing lottery, sports betting, and games).
The Options
Unsurprisingly, as part of the recent launch, football has gotten top billing, i.e. bettors can back matches across a variety of popular leagues and tournaments including:
- England’s Premier League
- Spain’s La Liga
- The Champions League
- The Africa Cup of Nations
Not only that, platform users gain access to a myriad of fixtures tied to African and Ivorian football as well as several basketball and tennis events. Live betting comes with HD streaming across all available matches, so games can be watched and bet on from the same screen.
That said, a couple of the betting formats being offered are a bit new and exclusive for the Ivorian masses. For instance, wagers on matches that finish 0-0 are refunded automatically, which takes some of the sting out of a goalless evening. Also, bets are paid out early if the backed team goes two goals up in football or 20 points up in basketball, even if the lead is thrown away later. If that wasn’t enough, boosted odds are available atop each bet issued, allowing for massive potential payouts.
Lastly, in terms of signing up on the platform, things have been kept very simple, so much so that subscribers only need a phone number to finish the login process (no email address required). Deposits and withdrawals go through the main Mobile Money services in Côte d’Ivoire, the same wallets a lot of people already use for everyday payments, while withdrawals are instant and capped at 10 million FCFA per month.
Apps are available on iOS and Android, and the platform works on desktop as well.
A Casino Section, Too
Beyond sports, Bet360 carries an online casino with slot machines from a range of game providers, plus a live casino hosted by real dealers. New users are offered a double welcome bonus covering both sports betting and the casino.
And, for anyone facing issues while navigating the interface, there is dedicated customer support running 24/7 (alongside a live chat) all year around.
Licensed, Adults Only, and Rooted Locally
The launch operates within Côte d’Ivoire’s regulatory framework, under a license issued by LONACI. The platform is strictly reserved for adults (18+) and promotes responsible gaming. Noventis SAS aims to build Bet360 as a brand shaped around the habits of Ivorian bettors and to establish a lasting presence in the country’s digital entertainment landscape.
