Sportsbook and Casino Brand Expands Combat Sports Portfolio Beyond the UFC Ahead of August 21 Bout
Online sportsbook and casino brand Stake has officially broadened its combat sports sponsorship portfolio by signing undefeated Brazilian boxer Jully “Poca” de Oliveira as its first-ever boxing ambassador.
The partnership was announced ahead of Poca’s highly anticipated super lightweight match against Cinderella Linnear on Friday, August 21, 2026. Under the terms of the agreement, Poca will represent the Stake brand on a global scale.
From Digital Influencer to Undefeated Professional Fighter
Poca initially built a massive digital following as a fitness and martial arts content creator before gaining widespread attention after stepping in to defend a mother and daughter from an assault. Transitioning into combat sports, she made her crossover boxing debut in 2023 and has maintained an undefeated record ever since. Most recently, in June 2026, she marked her official professional boxing debut by defeating Monica Medina via a unanimous decision. Widely recognized as the most-followed female professional boxer in the world, Poca commands a powerful presence both inside and outside the squared circle.
Expanding Beyond UFC Partnerships
This new collaboration complements Stake’s established footprint in combat sports, which notably includes serving as the official betting partner of the UFC in Brazil, alongside existing ambassador relationships with Brazilian UFC stars Alex Pereira and Alexandre Pantoja. By securing Poca, Stake introduces its first dedicated boxing ambassador, opening doors for further growth within the sport.
Executive and Athlete Commentary
Akhil Sarin, Chief Marketing Officer at Stake, stated:
“We’ve got a great portfolio of fighters in our ranks and we’re proud to have added not only an emerging, ferocious and undefeated boxer but someone who’s paved the way for female influencers who wish to make it in fighting. We have a huge respect for combat sports and whilst we’ve built a fantastic foundation in UFC, we hope signing Poca will open more opportunities for us to expand our partnerships in boxing.”
Jully “Poca” de Oliveira added:
“I’ve always wanted to work with brands that think globally and support athletes beyond competition. Stake has built an incredible presence in sports, and I’m proud to be part of that. My goal has always been to inspire people through my journey, both inside and outside the ring. I’m excited to work with Stake to reach even more fans across the world.”
