Industry Veteran Joins to Drive Global Partnerships and Expand Playbook Football™ Reach
Playbook Fusion has announced the appointment of Ashley Bloor as its new Vice President of Commercial. Bloor brings extensive commercial experience across the iGaming sector, most recently serving at Aristocrat Interactive, where she developed deep expertise in commercial strategy, business development, and driving market growth.
In her new role, Bloor will spearhead commercial partnerships and support the worldwide expansion of Playbook Football™ as the company scales its presence across regulated international markets. Furthermore, her proven ability to forge robust relationships with operators and industry partners will be instrumental in positioning the company for its upcoming phase of international scaling.
Executive Perspectives
Steve Rogers, CEO of Playbook Fusion, commented:
“As we continue to scale Playbook Fusion, bringing in experienced commercial leaders is essential. Ashley has an outstanding track record of building strong partnerships and understands exactly what operators are looking for. We’re delighted to welcome her to the team and look forward to the impact she’ll have as we enter our next phase of growth.”
Ashley Bloor, VP Commercial, added:
“The opportunity to join a team that’s redefining sports gaming, with a product already proving its value across multiple regulated markets with tier 1 operators, is incredibly exciting. I’m looking forward to working with our operators and partners and helping accelerate the next stage of Playbook Fusion’s growth.”
