Executive background and corporate strategy
Racecourse Media Group has appointed Andrew Demaria as its first Chief Content Officer, bringing in a senior media executive with more than 25 years of experience across major international networks. Demaria previously held senior leadership positions at CNN, where he spent over 16 years building and leading digital brands such as CNN Travel and CNN Style, ultimately serving as Vice President and Managing Editor of CNN Digital International. He subsequently joined NBCUniversal as Vice President and Executive Creative Director, guiding global commercial content, brand strategy, and major events across sports, news, and entertainment portfolios.
In his new capacity, Demaria will oversee content strategy, audience development, digital growth, data and insights, marketing integration, and content partnerships. The appointment is designed to drive subscriber growth, audience engagement, and commercial performance across the business by integrating broadcast, digital, marketing, and data capabilities. Based previously in Hong Kong and London, Demaria brings extensive cross-market expertise spanning the UK, Europe, North America, the Middle East, and Asia-Pacific.
Executive commentary and industry vision
Detailing the strategic objectives behind the recruitment, Russell Ferris, Managing Director of RMG, stated:
“This appointment reflects our ambition to further strengthen our wider content offering. Andrew combines world-class editorial expertise with an exceptional track record in audience growth, digital innovation and commercial content. Throughout his career he has built and transformed media brands that engage audiences at scale while delivering measurable commercial success.”
Ferris added:
“Andrew will play a pivotal role in bringing together our broadcast, digital, marketing and data capabilities to help us reach new audiences, deepen engagement with existing fans and create even greater value for our racecourse shareholders.”
Expressing his outlook on the new position, Andrew Demaria commented:
“Racing possesses all the ingredients of a great media property: elite sporting competition, compelling personalities, passionate fans and a year-round calendar of major events. The opportunity is to tell those stories in more ways, across more platforms and to more audiences than ever before.”
Demaria further noted:
“Racing TV and RMG already occupy a key position at the heart of the sport, and I look forward to working with racecourses, broadcasters, partners and colleagues to build a truly integrated content operation that drives audience growth, subscriber engagement and long-term value for racing.”
