Professional background and regulatory mandate
Jaime Vives Pinedo has officially assumed his role as the president of Coljuegos, Colombia’s gambling regulatory authority. A professional businessman and graduate of Santo Tomas University, Vives Pinedo holds a specialization in senior management from the University of Magdalena. He brings over three decades of executive experience in managerial positions across production and marketing companies, demonstrating an extensive track record in organizational leadership.
Vives Pinedo enters the regulator with a clear mandate to strengthen enforcement against illegal gambling operations and safeguard the collection of exploitation rights. He will oversee all legal gaming categories in the country, encompassing both land-based venues and online platforms, while working to maximize contributions to the national health sector.
Expressing his commitment to the role, Jaime Vives Pinedo stated:
“It is an honour to assume this role leading an entity that contributes millions of resources each year to the health of Colombians.”
Vives Pinedo added:
“My mission is to fight decisively against the scourge of illegality in this industry and increase revenues for subsidised health in our country.”
Sector context and recent performance
The leadership transition follows a positive period for Colombia’s regulated market, highlighted by a recent announcement from Coljuegos detailing a jump in year-to-date revenue driven partly by increased engagement during the World Cup. With the ongoing expansion of digital betting alongside traditional land-based operations, Vives Pinedo’s extensive corporate background is expected to guide regulatory enforcement and bolster compliance across the jurisdiction.
