Malta-based iGaming slot provider Booming Games has announced the appointment of Ally McIvor as its new Chief of Sales. The newly established senior leadership position has been created to oversee the company’s global sales operations and support its ambitious commercial growth strategy.
As Booming Games continues to scale its operations and expand its portfolio of more than 300 proprietary slot games, the appointment introduces dedicated leadership to strengthen the structure and performance of its commercial division.
McIvor joins Booming Games bringing more than seven years of specialized experience within the iGaming sector. Throughout her career, she has held key commercial, partnership, and operational roles at prominent industry suppliers, including Microgaming, Games Global, and iSoftBet.
Her professional background spans business development, customer relationship management, and commercial operations, equipping her with extensive expertise in securing new B2B partnerships and nurturing existing client relationships. In her new capacity as Chief of Sales, McIvor will lead the company’s entire sales department, with all sales team members reporting directly to her. This restructuring marks the first time Booming Games has instituted dedicated senior leadership specifically tasked with driving its sales function.
Strengthening commercial leadership
McIvor will report directly to Michael Waterfield, Chief Commercial Officer at Booming Games. Together, they will direct the execution of the company’s overarching commercial strategy, placing strong emphasis on elevating sales performance, identifying emerging business opportunities, and forging strategic partnerships that deliver sustained, long-term value. The structural update provides the sales team with clear hierarchical guidance while enabling McIvor to concentrate exclusively on department performance and market penetration.
Demonstrating her proactive approach, McIvor has already commenced her duties representing Booming Games at major industry events, having attended the SBC Summit in Lisbon in September to connect with operators, partners, and industry colleagues.
Commenting on her appointment, Ally McIvor said:
“Booming Games is a rapidly-expanding software provider that deserves a sales strategy to match its lofty ambitions. In my role as Chief of Sales, I intend to add dedicated leadership to the team by drawing on everything I’ve learned from my 7+ years in iGaming, helping us grow by identifying the opportunities that others miss while providing the kind of hands-on customer instinct you can only get from doing the work yourself.”
Michael Waterfield added:
“With Ally joining as Chief of Sales, we now have a world class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set. I’m genuinely excited to be working with her moving forward and have no doubt the experience she’ll add will sharpen how we pursue priority markets and operators and allow us to maximise every potential opportunity.”
