The NBA’s Orlando Magic has officially announced a new partnership with Hard Rock Bet, naming the platform as the team’s first-ever Official Sportsbook.
This landmark agreement brings together the professional basketball team with Florida’s only legal sportsbook to enhance gameday experiences for fans both in the arena and across the state.
The partnership will have a significant and visible presence inside the Magic’s home venue, the Kia Center. A new branded “Hard Rock Bet Sportsbook” destination space will be created on the arena’s Terrace level, offering fans a dedicated area to engage with the brand.
Additionally, Hard Rock Bet will be featured prominently through digital signage throughout the building and will have permanent branding on the basket stanchions during all Magic home games.
A major focus of the collaboration is to create unique and engaging experiences for fans. The partnership promises to bring Hard Rock Bet players closer to the team through exclusive “money can’t buy experiences” and special content that will be shared across the Magic’s social media platforms. Fans will also benefit from special offers tied to theme nights during the season.
The engagement extends to mobile users throughout Florida. Basketball fans can now opt into the free-to-join “Hard Rock Bet Magic Club” directly within the Hard Rock Bet sportsbook app. This exclusive club will provide members with unique offers, rewards, and promotions tailored to their favorite team.
According to Hard Rock Bet, the Magic have already been one of the most-bet teams in their app during the offseason, highlighting the existing fan enthusiasm that this partnership aims to amplify.
J.T. McWalters, Senior Vice President of Global Partnerships for the Orlando Magic:
“It’s an exciting day to announce our organization’s first ever sports betting partnership, and help deliver the fan engagement we have seen other partnerships in this space accomplish across our industry. Our strategy with Hard Rock Bet was to ensure we’re enhancing the fan experience no matter where you are – at the Kia Center, at home or anywhere else – and we believe this partnership will bring all of those strategies to life.”
Nick Menas for Hard Rock Bet:
“This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action, both at Kia Center and wherever they’re engaging with their favorite team. We’re thrilled to be tapping into the incredible buzz around this year’s team, and fans have already shown their enthusiasm by making the Magic one of the most-bet teams in our top-rated app this offseason.”
