Norwich City Football Club has announced a significant new principal partnership with BetWright, a UK-licensed sportsbook and casino brand.
aThe agreement will see the BetWright logo featured prominently on the back of the men’s first team shorts for the remainder of the 2025/26 season.
BetWright, operated by Onyx Gaming Limited, will make its on-kit debut during the club’s upcoming fixture against Wrexham this weekend. The partnership extends beyond just branding, with a strong focus on community engagement.
As part of the deal, BetWright will launch its “BeatWright” campaign, a valuable community initiative focused on installing life-saving defibrillators at key locations around the county of Norfolk.
This commitment to local well-being was a key factor in the collaboration and has been praised by the club as a vital component of the new partnership.
The deal is a significant commercial development for Norwich City, adding a new principal partner to its roster and providing a valuable new revenue stream.
The commercial director at Norwich City Football Club, Sam Jeffery, highlighted the importance of the agreement and the shared community values.
We are delighted to welcome BetWright to our outstanding roster of partners. This is a significant deal for the club that sees BetWright join us as a principal partner. We are grateful for their support of Norwich City and the work they wish to do in our community, including the installation of defibrillators around the county as part of their BeatWright campaign.
Yarry Troshchey, Chief Marketing Officer at BetWright, expressed his excitement about partnering with a club with such a passionate fanbase.
Partnering with Norwich City is a big moment for us. Football is at the heart of everything we do – working with a club like Norwich City that has such incredible fans gives us the chance to create something special. This season we’re championing the club and the community, closer to the action and closer to the city’s pulse.
