EstrelaBet, a prominent gaming technology company in Brazil, has officially announced former professional football star Zé Roberto as its newest brand ambassador.
The partnership is designed to reinforce the company’s “Vai pra cima” brand philosophy, which encourages facing challenges with courage, authenticity, and confidence.
By aligning with a figure renowned for his longevity and discipline, EstrelaBet aims to solidify its position in the rapidly regulating Brazilian sports betting market.
Zé Roberto’s illustrious career, which includes tenures at top-tier clubs such as Real Madrid, Bayern Munich, and the Brazilian national team, is viewed by the company as a symbol of constant evolution and high performance.
Retiring at the age of 43, the midfielder became a benchmark for physical endurance and technical mastery, proving that talent relies heavily on dedication and purpose.
EstrelaBet seeks to mirror these qualities in its operational approach, emphasizing that success in the betting industry, much like in elite sports, requires preparation and continuous improvement rather than reliance on luck.
The collaboration comes at a strategic moment for the Brazilian iGaming sector, which is undergoing a significant transformation toward a structured and regulated environment.
Brands are increasingly seeking to distinguish themselves through authentic storytelling and credible partnerships.
EstrelaBet’s association with Zé Roberto is intended to elevate its brand voice, connecting with consumers through a shared narrative of resilience and ambition.
The partnership focuses on the concept that winning is a result of a specific state of mind involving belief and the daring to take calculated risks.
João Gerçossimo, CEO of EstrelaBet:
The Brazilian sports betting landscape finds itself at a really defining phase, arriving at Zé Roberto so symbolic. As a legendary athlete who competed at the highest global level, his mindset of excellence resonates with the brand’s values of evolution and ambition.
