The high-profile UFC content creator Nina Drama has officially partnered with Spribe to become a new Brand Ambassador for its flagship crash game, Aviator.
Real name Nina-Marie Daniele, Drama has built a massive social media following since 2022 with her irreverent and engaging coverage of UFC and MMA, making her a highly influential figure in the combat sports community.
She will now leverage her platform to promote Aviator through a series of new campaigns.
This partnership is a strategic move for Spribe, which has already established a strong presence within the UFC ecosystem.
At the start of 2025, the company secured a multi-year sponsorship deal with the UFC, giving its Aviator brand significant visibility at events worldwide.
Spribe also maintains promotional agreements with notable UFC athletes, including Alex Pereira and Merab Dvalishvili.
The collaboration with Nina Drama is designed to deepen this connection by tapping into her vast audience of over 14 million followers, which is largely composed of Millennials and Gen Z, the same demographic that has heavily engaged with Aviator.
Her recent win as “Personality of the Year” at the MMA Awards in Las Vegas further solidifies her influential status.
Giorgi Tsutskiridze, CCO at Spribe, stated:
We are really excited about the campaigns we will be launching with Nina – they will hit different, for sure, but we expect them to have a strong impact and introduce even more people to the thrills and spills the Aviator provides.
Nina Drama also commented on the new Brand Ambassador deal:
UFC stars Merab Dvalishvili and Alex are also ambassadors and I know together we will make fun, relatable and viral content while also promoting Aviator!
