Premier League club Nottingham Forest has officially announced a significant multi-year partnership with global gaming and entertainment operator Bally’s Corporation.
Under the terms of the agreement, Bally’s will become the club’s new principal and front-of-shirt sponsor, with its branding set to feature prominently on the team’s playing kits for the upcoming season.
This high-profile collaboration marks Bally’s debut as a sponsor within the prestigious English Premier League, providing the US-based operator with a powerful platform to enhance its brand visibility on a global scale.
The partnership is a strategic move for both parties, aligning a historic football club with a major player in the international gaming industry.
For Nottingham Forest, the deal represents a key commercial milestone, securing a valuable partnership as the club prepares for another competitive season in England’s top flight.
The collaboration will extend beyond just the men’s first team; Bally’s branding will also appear on the official playing kits of the Nottingham Forest Women’s team, demonstrating a commitment to supporting the growth of the women’s game.
Club officials expressed their delight in welcoming Bally’s as a new partner, emphasizing the shared ambition and global reach that the two brands possess.
The agreement is expected to create new opportunities for fan engagement and will be crucial in supporting the club’s continued development both on and off the pitch.
From Bally’s perspective, this sponsorship is a cornerstone of its international marketing strategy. By aligning with a Premier League team, the company gains access to a massive and passionate audience, not just in the UK but across the world where the league is broadcast.
This move will allow Bally’s to build brand recognition and connect with football fans as it continues to expand its digital and land-based entertainment offerings. The partnership is a clear indicator of Bally’s ambition to become a leading name in the global sports and entertainment landscape.
