Betr Challenges Mixi with All-Share Takeover Offer for PointsBet

by Dimitri Dimitrov Published on July 17, 2025
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Betr Entertainment has announced an all-scrip, off-market takeover offer for all remaining shares in PointsBet, escalating the battle for control of the Australian operator.

The move directly challenges a rival cash bid from Mixi Inc., with Betr positioning its offer as a more attractive long-term proposition for shareholders.

Under the proposal, PointsBet shareholders would receive 3.81 Betr shares for each PointsBet share they own. Based on a Betr share price of AU0.32,the offer values each PointsBet share at approximately AU1.22, marginally higher than Mixi’s competing cash offer of AU$1.20 per share.

Betr, which already holds a 19.6% stake in PointsBet, is arguing that its all-share deal allows shareholders to participate in the future growth of a combined entity.

A key component of Betr’s pitch is the potential for significant cost savings.

The company projects that a merger would generate AU44.9 million in annual synergies, which it claims could add up to AU0.67 per PointsBet share if fully realized. When combined with the initial offer, Betr estimates a total potential value of up to AU$1.89 per PointsBet share.

This strategic move comes shortly after PointsBet shareholders had approved Mixi’s takeover bid, setting the stage for a decisive battle for the company’s future.

Dimitri Dimitrov

Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles.

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