Popular Mexican TV Presenter Signs One-Year Extension to Continue High-Profile Campaigns and Media Activations
Gaming operator Winpot has officially announced the extension of its brand ambassador agreement with prominent sports broadcaster Miroslava Montemayor for an additional year. The renewed arrangement builds upon a successful partnership that originally commenced in the summer of 2025.
Over the past year, Montemayor has served as a central face for the operator, headlining a dedicated Winpot television campaign while actively supporting the brand across a wide range of social media content and public media activations.
Executive Commentary on the Successful Collaboration
Highlighting the value of the ongoing relationship, Yoni Sidi, CEO at Winpot, shared his enthusiasm for the renewal:
“Signing Miroslava last year was one of the best calls we have made as a brand, and the reaction from players told us that very quickly. Sports fans in Mexico trust her, and that trust carries across to the brands she puts her name to. Keeping her with us for another year means we can build on what we started rather than go back to the beginning.”
Montemayor brings substantial media credibility and reach to the partnership. In addition to her ambassadorial duties, she is widely recognized for presenting UEFA Champions League and Premier League coverage for TNT Sports Mexico. Her extensive broadcasting background also includes notable tenure at ESPN, where she fronted Spanish-language broadcasts of flagship programs such as SportsCenter and NFL Live.
Looking Ahead to Another Year of Growth
Reflecting on her decision to extend the collaboration, Miroslava Montemayor expressed excitement for the upcoming chapter:
“The first year went by in a flash and I have enjoyed all of it, from the filming days through to the messages I get from fans when the ads are on air. Winpot has looked after me from the start, and I like what the brand gives Mexican bettors, so signing on for another year was an easy decision. There is a lot more to come and I am ready to get going.”
With the contract extension officially secured, Winpot and Montemayor plan to roll out further marketing campaigns and fan engagement initiatives designed to strengthen the operator’s footprint across the Mexican sports betting market.
