B2B iGaming Provider Launches Zoom Sports Feed in Kenya, with Tanzania and Ghana Scheduled Next
Logifuture, the B2B iGaming provider known for portfolios such as Zoom Sports, Simulate, and Swipe Games, has officially gone live with Odibets, one of Kenya’s leading bookmakers. The strategic partnership introduces Zoom Sports, a 24/7 virtual football and tennis feed, to Odibets’ platform, with subsequent rollouts planned for Tanzania and Ghana.
Designed to bridge reality and virtuality, Zoom Sports is built to move and feel like live fixtures, offering players a realistic betting experience without downtime or seasonal breaks. The product operates two distinct formats side by side: full 90-minute matches mirroring real structural depth, and a 10-minute Turbo mode for accelerated gameplay. Combined, Logifuture generates more than 2 million matches annually, ensuring continuous wagering opportunities during off-seasons, overnight hours, and post-match gaps.
Executive Perspectives
Niccolo Cassettari, Chief Business Development Officer at Logifuture, commented:
“Kenyan players don’t stop wanting to bet just because the last match of the day has kicked off. Zoom Sports keeps Odibets’ sportsbook live 24/7, with the same market depth players expect from real fixtures. This is a partnership built to scale – Tanzania and Ghana are next.”
Benedict Murithi, Country Marketing Manager at Odibets, added:
“Our players expect action whenever they log in, not just when a match happens to be on. With Zoom Sports, our sportsbook stays live around the clock – the same depth and intensity as live football and tennis, any hour of the day. It’s already changing how our players engage outside peak hours.”
