Honoré Gaming has announced a strategic integration of Smartico’s advanced CRM and gamification technology, a move designed to revolutionize player retention and engagement across its platform.
This partnership comes at a critical juncture for the industry as operators prepare for the upcoming expanded World Cup, a period expected to see unprecedented levels of betting activity and global traffic.
AI-Driven Automation for Emerging Markets
The integration allows Honoré Gaming to evolve into a more automated, intelligent, and player-centric ecosystem. By leveraging Smartico’s suite of customizable CRM tools, the platform will now provide operators with enhanced customer analytics and revenue-driving features.
This is particularly vital as Honoré continues its aggressive expansion into French-speaking Africa and Central America, regions characterized by unique player behaviors and rapidly maturing regulatory landscapes.
Honoré Gaming CEO, Christophe Casanova, highlighted the technological shift:
“Smartico’s CRM solution is a critical pillar in our mission to better serve our operators and end users. Our partners can now implement data-driven customer experiences that increase player LTV ahead of a major World Cup summer. The integration of Smartico’s AI-driven technology represents a pivotal shift in Honoré Gaming’s operational scale, transforming its analytical depth and redefining how the platform communicates and interacts with players.”
Global Reach and Local Expertise
The collaboration focuses on every stage of the user journey, from initial deposit through to return play.
Betina Todorova, Smartico Partnerships Manager, emphasized the value of this combined expertise:
“We believe that the combined strengths of our AI-driven technology and Honoré Gaming’s platform will deliver significant value to operators. Working together across African and Central American markets will benefit local partners and ultimately create more engaging player experiences.”
By blending gamification with real-time automation, Honoré Gaming aims to set a new standard for localized engagement in high-growth territories.
