Gaming Corps and Entain: Securing Day-One BetMGM Integration for Alberta’s Regulated iGaming Launch
iGaming software developer Gaming Corps AB (publ) has finalized a major extension of its commercial distribution agreement with Entain, one of the world’s largest sports betting and iGaming conglomerates. The expanded operational framework broadens the studio’s international footprint by deploying its gaming content across additional geographical jurisdictions and multiple consumer-facing brands within the Entain group portfolio.
A central pillar of the expanded roadmap is the Canadian regulated market. Following initial regional integrations, the two companies are currently preparing for a day-one launch in Alberta’s upcoming regulated iGaming market this July, where Gaming Corps’ portfolio will go live on the BetMGM platform immediately upon market opening. Concurrently, technical preparations are underway to replicate this deployment model across regulated territories in Portugal, Spain, and New Zealand.
Canadian Strategy and Regional Market Launch Timelines
The commercial relationship between Gaming Corps and Entain dates back to 2022. This latest expansion significantly accelerates the studio’s distribution velocity by capitalizing on Entain’s specialized infrastructure in newly regulating territories. Canada has emerged as the key focal point for this coordinated expansion strategy.
The group’s North American roadmap has progressed through several distinct compliance milestones:
- December 2025: Gaming Corps successfully executed its initial regional entry by launching its content with BetMGM in Ontario’s regulated market.
- March 2026: The studio scaled its presence in Ontario through a broader deployment across Entain’s complementary consumer brands operating in the province.
- July 2026: The companies are finalizing live readiness protocols for Alberta’s newly regulated framework, ensuring Gaming Corps’ titles are active on BetMGM from day one.
Beyond the Canadian corridor, the engineering and commercial teams are adapting the studio’s localized game variants to comply with the distinct regulatory requirements of Portugal, Spain, and New Zealand. This approach ensures that content adapts neatly to regional player tastes while strictly adhering to local responsible gambling guidelines.
Corporate Synergies and Flexible Content Activation
For Gaming Corps, aligning with a gaming network of Entain’s scale provides an invaluable springboard for organic player acquisition. Entain manages a diversified portfolio of over 30 well-recognized B2C brands, backed by more than 100 licenses across 30+ international jurisdictions. Operating with a global workforce of roughly 28,000 employees, the group generated net gaming revenue (NGR) in excess of £5 billion in 2025, with 100% of its revenue streams derived from regulated or rapidly emerging markets.
Juha Kauppinen, CEO of Gaming Corps, highlighted the operational trust and commercial validation reflected in the extended arrangement:
“Entain is one of the biggest names in the global gaming industry, and the fact that our collaboration is now expanding in this way is a clear testament to the trust, quality and commercial value we have built together over the past few years. Entain will gradually make our gaming content available in more markets and across more of the group’s brands, which says a lot about where Gaming Corps is as a company today. I really look forward to our continued journey together.”
Obdulio Bacarese, Global Gaming Director at Entain, emphasized that the developer’s agile asset architecture allows for seamless cross-brand deployment during vital industry events:
“Gaming Corps has been a valuable partner for the past four years. The strength of the collaboration lies in how easily their game content can be activated based on different commercial priorities, from new market launches to launches linked to important events in the gaming calendar. The studio has a good understanding of the need for game content that is flexible, relevant and easy to adapt locally, and we look forward to continuing to develop our collaboration.”
