Strategic Collaboration Aims to Accelerate International Pool and Fixed-Odds Betting Offerings
PMU has announced a new partnership with BetMakers Technology Group designed to accelerate the development of its horse racing betting portfolio across international markets in both pool and fixed-odds formats.
Processing over €9 billion in annual horse racing stakes, PMU stands as one of the premier pool betting operators globally. French racing already enjoys substantial international appeal, featuring across numerous pool and fixed-odds platforms for several years. Through this agreement, PMU will leverage BetMakers’ advanced technologies and industry expertise to deliver a fully integrated betting product tailored specifically for international operators.
The initiative directly supports PMU’s broader international growth strategy by expanding marketing opportunities for French racing, generating new revenue streams for the French horse racing industry, and increasing visibility among global bettors.
Executive Commentary
Aymeric Verlet, International Director at PMU, stated:
“This partnership marks an important step in our international development strategy. By partnering with a reference player like BetMakers, we strengthen our ability to offer French racing under the best conditions, particularly in markets where fixed-odds betting is widely developed. This initiative will increase the international reach of our races while creating new revenue streams for the French horse racing industry.”
Bruno Gay, Vice President Sales EMEA at BetMakers Technology Group, added:
“We are honored to support PMU in this new phase of its international development. Our technology and expertise will enable the delivery of a high-performance and fully integrated offer, tailored to the expectations of international operators.”
By combining PMU’s premier racing content with BetMakers’ technological infrastructure, the collaboration reinforces both organizations’ commitment to fostering the sustainable growth and global promotion of horse racing.
