Atlético de Madrid has announced a new partnership with DAZN Bet, naming the betting platform as an official sponsor of the club.
Enhancing the fan experience through strategic activations
The collaboration aims to combine brand presence, digital content, and fan activations to create innovative ways for supporters to connect with the team and enhance their matchday experience.
Under the terms of the agreement, DAZN Bet will offer exclusive prize draws and tailored experiences designed to bring supporters closer to the club. By combining brand integration with engaging digital activations, the partnership seeks to elevate the matchday journey for fans worldwide.
Elicia Martinez, Country Director of DAZN Bet Spain and LATAM, stated:
“We are delighted to begin this new chapter alongside Atlético de Madrid. It is a club with an extraordinary identity, community and international reach, and we share the ambition of building a partnership that goes far beyond brand visibility. We want to develop initiatives and experiences that bring value to fans while continuing to strengthen DAZN Bet’s presence in Spain as part of DAZN’s global ecosystem.”
Óscar Mayo, Chief Operating Officer at Atlético de Madrid, commented:
“We are delighted to welcome DAZN Bet as a new and important partner on our journey to bring the team ever closer to the millions of Atlético de Madrid fans, with cutting-edge experiences that allow them to enjoy their club beyond the 90 minutes of a match.”
Mayo added:
“Given their extensive and proven experience in the sports entertainment sector, DAZN Bet is the perfect partner to join us over the coming seasons.”
